Digital marketing covers many different techniques across many different platforms that include social media like Facebook, paid advertising on search engines such as Google or even using text messaging.....
There is a lot of choice.
Increasingly, there is a technical element to all of these techniques. Done in the right way and by utilising technology it is possible to to improve many aspects of your business. This might mean more leads, sales and conversions, greater reach and presence within your industry, quicker and better communication with your customers, or better service delivery at reduced cost.
You do not have to do this yourself...
Put aside the complexity, and digital marketing is about getting customers through digital means. As simple as getting prospects to your website to either buy your product or find out more about your services, or finding out what customers really think through a facebook page.
In business, what really matters is results. The wrong kind of results mean that you will not be around any more. The good news is that digital marketing allows you to measure every part of the process, and if you wish, interact with the people and market that you serve.
Digital marketing is a a fast changing game, where change is constant and innovation is always seeking new and better ways of doing business.